Scaling tech-driven solutions for well-being – together
NN Social Innovation Startup Award
After a successful first edition in 2024, the NN Social Innovation Startup Award returns during The Next Web Conference in Amsterdam on June 19. Finalists will pitch their ventures live on stage and receive tailored support to scale their impact.
Transforming well-being and creating equal opportunities together
We believe that equal opportunities and well-being should be within reach for everyone.
But we also know that access is not evenly distributed. Millions of people face mental health challenges, barriers to quality care, or financial insecurity—often with little support. While innovation is reshaping many industries, few tech solutions are designed to support those whose well-being is under pressure or at risk, and don’t have access to opportunities.
This award was created to change that. Not just with funding, but with lasting support—connecting mission-driven startups to the knowledge, networks, and resources they need to scale.
We’re not just hosting a pitch event. We’re building a community of founders, investors and partners committed to reshaping access to well-being. Together, we’re closing the gap—startup by startup.
Join the movement
This isn’t just a grant. It’s your next step toward long-term impact.
Funding
The total available grant for this award is €200,000, the winner will receive a €100,000 grant. Non-dilutive and fully focused on fueling your growth.
Venture development programme
Get tailored, hands-on support from Rubio for a full year— who know what it takes to build and scale early-stage ventures. By combining corporate strength and venture capital, NN Group and Rubio are offering complementary expertise to accelerate.
Network & visibility
Connect with leading investors, partners, and fellow founders at The Next Web and beyond. Your story will be shared through the channels of NN Group, Rubio, and our extended community.
Exclusive venture support tools
Access Rubio’s founder platform: a curated toolkit with resources, templates, and partner offers designed to help mission-driven startups thrive.
Selection criteria
We’re backing early-stage, tech-driven startups with a clear mission—and the potential to scale.
Mission-first
Your venture improves mental, physical, or financial well-being for whom this is under pressure or at risk, or creates equal opportunities
Tech-enabled
You use technology as a key enabler—through a live product or validated proof of concept.
Impact-driven
Your solution creates measurable, positive change for individuals and society.
Revenue-generating
You’ve been active for at least one year and are already generating revenue.
Scalable
Your business model balances impact and commercial growth potential.
Reach
You’re operating in one or more of these countries: Belgium, Czech Republic, Greece, Hungary, the Netherlands, Poland, Slovakia, Romania, Spain or Japan.
About
What happened last year?
In 2024, the award attracted hundreds of entries focused on improving well-being. The winner, The Linghos from Poland, created an AI-powered speech therapy platform for young children. Runners-up included Whispp (Netherlands), with an AI app for clearer communication for people with speech impairments, and Bugeto (Poland), offering financial literacy through immersive simulations.
“The award gave us more than recognition. It gave us the confidence and backing to grow faster, and with more focus. We teamed-up with people who understood both our mission and our business potential, and that combination is rare. The impact is not just in numbers—it’s in the stories of kids gaining confidence, and parents finally feeling supported.”
Mariusz Pitura, co-founder of The Linghos
FAQ
Questions? Fire away!
Do I have to give up equity?
No. The capital is a grant—not an investment. It’s yours to use in the way that best supports your mission.
What if I can’t attend the final in person?
The final takes place in Amsterdam on June 19. We ask that at least one founder is available to pitch live. Can’t make it? Let us know in your application—we’ll explore options.
Our impact is hard to measure. Can we still apply?
Yes. We know impact is hard to quantify early on. Describe your mission and how your product contributes to long-term change. If selected, we’ll help you finetune your impact story.
We’ve raised convertible loans. Are we still eligible?
Yes. You’re welcome to apply. This is a non-dilutive grant, and convertible loans do not disqualify you.
What support will we get from Rubio?
You’ll have a dedicated Rubio team member as a mentor, access to our founder platform with tools and offers, and introductions within our portfolio network. We don’t guarantee follow-on investment, but we can continue supporting you in future rounds—up to €10M per company.
What support will we get from the NN Group?
Finalists will be matched with a mentor from NN Group. Together, you’ll co-create a support plan aligned with your scaling needs. You’ll also gain access to NN Group’s volunteer programme—bringing skills, time, and experience to your mission.
PARTNERS
Powering Progress, Together
